B2B Marketing Lead, Korea

OpenAI

About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences. About the Role We are seeking an experienced and versatile Korea B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing execution in Korea. This is a critical role for a full-stack B2B marketer with strong Korea market judgment - someone who can work closely with local Country/GTM teams, leverage regional marketing support, manage external partners, and deliver high-impact programs across local customer events, content, pipeline creation, customer proof, and sales enablement. This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, developer-adjacent business audiences, and long-term customer trust in Korea. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global and regional strategy into locally effective execution. Key Responsibilities - Lead the development and execution of Korea B2B marketing plans, aligned with global priorities, regional marketing support, and Korea Country/GTM objectives. Drive full-funnel B2B marketing programs across local customer events, field marketing, content, customer marketing, developer marketing, and partner marketing. Partner closely with Korea Country/GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners to deliver integrated programs that support enterprise adoption and pipeline growth. Translate global B2B narratives and launches into Korea-relevant campaigns, local customer events, customer proof, content, and sales enablement. Establish strong Korea marketing operating rhythms, including planning cycles, event execution, agency/vendor management, budget oversight, performance measurement, and reporting. Act as the Korea voice for B2B marketing, bringing market insight, customer perspective, and local nuance into regional and global strategy discussions. Build and scale foundational B2B marketing capabilities in Korea, while using regional marketing support for shared programs, assets, operating practices, and scalable execution. Qualifications - 10+ years of marketing experience, including 5+ years in B2B marketing, ideally within technology, platforms, or high-growth environments. - Proven track record of building and executing B2B marketing programs that support enterprise, developer, or partner-led GTM motions in Korea or similarly complex markets. - Strong understanding of Korea enterprise buying dynamics, including the role of trust, regulation, partners, executive relationships, and local proof points. - Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments. - Experience working closely with Sales, GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners in a matrixed organization. - Excellent communicator and collaborator, with native Korean and business-level English proficiency and strong stakeholder management and influence skills across Korea Country/GTM, regional marketing, and global teams. - Experience managing agencies, vendors, local customer events, field programs, and regional marketing partners preferred. Nice to Have - Experience marketing AI, developer, or highly technical products. - Familiarity with trust-sensitive enterprise environments. - Prior experience leading Korea field marketing, customer events, enterprise demand generation, developer marketing, or country-level B2B marketing scopes. At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, Korea market nuance, hands-on execution, and the opportunity to shape how AI is adopted by Korean enterprises, developers, and partners, we’d love to hear from you. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.  We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. 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