Senior Media Manager

Anthropic

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives. You'll own how Anthropic and Claude reach the people who decide how organizations adopt AI, working within the Brand & Integrated Marketing team to turn commercial objectives into paid media plans that reach executives and consumers at the moments that matter. In this role, you'll own the enterprise paid media strategy end to end, including channel mix, budget allocation, campaign architecture, and measurement, across paid social, programmatic, video, broadcast, audio, out-of-home, and trade and industry media. You'll develop a point of view on where our investment belongs and make the case for it with evidence in smart, strategic ways that can be applied to our entire media mix. You'll partner closely with Product Marketing, Growth, Sales, and Marketing Data Science, and you'll manage the agency, vendor, and platform relationships that bring the work to life, bringing both strategic judgment and hands-on rigor to the execution. Responsibilities - Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement - Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI - Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative - Serve as the media point of contact for the enterprise business, partnering with Product Marketing, Growth, and Sales to translate commercial objectives into media strategy - Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities - Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations - Build a durable understanding of how business decision-makers consume media, and use it to challenge assumptions carried over from consumer planning - Manage agency, vendor, and platform partner relationships day to day, holding partners accountable for strategic alignment and execution quality - Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact - Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders - Track the media landscape, emerging platforms, and competitive activity across the AI industry to identify opportunities before they are obvious - Build and refine planning, execution, and reporting processes that scale as the organization grows You may be a good fit if you - Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands - Have planned and bought across both upper-funnel and lower-funnel paid channels, and understand how each behaves differently - Bring an independent point of view on where media investment belongs, and can defend it with evidence - Are highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment - Have managed media budgets and made real trade-offs between competing priorities - Are skilled at briefing agencies well and holding partners accountable for both strategy and execution - Can translate business objectives into actionable media plans, and communicate strategy clearly to technical and non-technical audiences - Work effectively in fast-moving, ambiguous environments and can balance longer-term planning with rapid iteration - Enjoy collaborating across marketing, product, and communications teams - Are excited about Anthropic's mission to develop AI that is safe and beneficial Strong candidates may also have - Experience planning paid media against business decision-makers in enterprise software, B2B technology, or professional services - Familiarity with the media environments where business audiences actually spend time, including business news, trade and industry media, professional networks, and business podcasts - Background spanning both brand and performance marketing, with an understanding of how media strategy shifts across the funnel - Familiarity with marketing mix modeling, brand lift studies, multi-touch attribution, and other advanced measurement approaches - Experience connecting paid media performance to downstream pipeline and revenue outcomes - Experience with international media planning and navigating diverse market dynamics - Experience building media capabilities and processes at a high-growth company - Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $255,000 - $320,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.