Social Media Editor

Luma AI

You'll own Luma's short-form video on X, TikTok, Instagram, and YouTube, turning research breakthroughs and model capabilities into social content that reaches millions of creators. You'll build Luma's social content engine and produce at real volume — at least five videos a week — on fast, trend-driven turnarounds. It fits a builder with viral instincts who owns work end to end in a fast, resource-light environment. If you want a steady maintenance role, this isn't it. What You'll Own - Own end-to-end editing, concepting, and execution of high-craft short-form video across Luma's channels. - Produce a high volume of content (minimum five videos per week) on fast-turnaround, trend-driven concepts. - Translate research breakthroughs and model capabilities into engaging, digestible social assets. - Work with the Senior Social Media Strategist to turn strategy into compelling visuals. - Build and nurture a global community of creators, developers, and AI enthusiasts. - Track trends and community feedback to keep Luma central to the cultural conversation around AI. First 90 Days One way the first 90 could unfold. - Days 1–30 — Immerse & Diagnose: Learn the channels, the voice, and what's landing, and start shipping. - Days 30–60 — Ship & Validate: Hit consistent weekly volume with trend-driven content that grows engagement. - Days 60–90 — Scale & Systemize: Build a repeatable content engine and a growing community. What You Bring - A public portfolio showing taste, a track record of viral content, and attention to detail. - Hands-on video editing and motion design (Premiere Pro, After Effects, CapCut). - A native understanding of short-form platforms (TikTok, Reels, Shorts) and what drives engagement. - High agency and full end-to-end ownership in a fast, resource-light environment. - Genuine enthusiasm for the creative potential of AI. Nice to Have - Experience with generative AI video, image, or audio tools (Dream Machine, Midjourney, Runway). - An established social presence or a history of building engaged organic communities. - Experience at a product-led startup (Figma, Notion, Linear) or a top creative software company. - A non-traditional background (artist, filmmaker, or designer) who loves experimenting with new mediums. About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.