Sales Manager - West Coast

Luma AI

You'll lead Luma's regional sales — owning strategic accounts yourself while hiring and coaching a team of Account Executives — and place our creative AI technology with the world's leading brands and agencies. This is a player-coach role. You'll both close deals and build the team, refining the regional playbook in a high-velocity, ambiguous environment rather than following a set one. It fits a deeply networked sales leader who still wants to sell, not just manage. If you want a pure management seat or an established playbook, this isn't it. What You'll Own - Own the full sales cycle for strategic accounts — prospecting, demos, and closing high-impact deals with leading brands and agencies. - Hire, mentor, and lead a team of 5+ Account Executives with day-to-day coaching and a culture of excellence. - Build and manage a robust pipeline of advertiser and agency accounts. - Translate Luma's creative AI tools into clear value and ROI for marketing, brand, and creative teams. - Partner with marketing, product, and customer success to refine the go-to-market motion and feed insight back to product. - Refine the foundational playbooks that grow the regional footprint. First 90 Days One way the first 90 could unfold. - Days 1–30 — Immerse & Diagnose: Learn the product and region, and start closing strategic accounts yourself. - Days 30–60 — Ship & Validate: Close early deals and begin building the team. - Days 60–90 — Scale & Systemize: Grow the AE team and refine the regional playbook. What You Bring - 8+ years of sales with a track record of exceeding quota, ideally selling creative/marketing tools, MarTech, or media. - 3+ years of recent sales management, hiring and leading sales professionals. - Deeply networked in the region's advertising, brand, and agency ecosystem, with an active Rolodex of decision-makers. - A player-coach who'll close deals today and scale a team, comfortable with ambiguity in early-stage growth. - Based in the region, or willing to relocate. Nice to Have - Experience at a high-growth generative AI, media, AdTech, or creative-technology startup (Runway, Pika, Jasper). - A deep passion for creative AI and a strong understanding of multimodal technology. - Experience navigating complex, multi-stakeholder enterprise cycles with creative directors and agency holdcos. Note: this body covers Sales Manager - West Coast (LA/SF Bay Area) and Sales Manager - East Coast (New York) — localize the region and network language per posting. About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.