VP Product Marketing

Fireblocks

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. At Fireblocks, we’re not just developing innovative products for the world onchain finance - we’re redefining how businesses grow & operate in this new, quickly evolving economy. As a leader in our field, we understand that our solutions are only as successful as the success of our customers - and we love learning and sharing stories about them. That’s where you come in. We’re looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning GTM strategy. Responsibilities - Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics. - Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage. - Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions. - Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets. - Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to. - Translate product and market strategy into global GTM enablement across pre and post-sales teams. - Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth. Minimum Requirements - 15+ years experience in B2B SaaS product marketing, preference to FinServ, Payments, FinTech and Cybersecurity. - 5+ years of team management experience - A great writer and storyteller, that creates meaningful content aligned to our company objectives. - Experience in a fast-paced, high growth-stage startup. - Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed. - Willingness to roll your sleeves up, be hands-on and lead by example. - Excellent communicator who can drive consensus and articulate recommendations to cross functional partners. - A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable. - Must be comfortable with a continuous deployment process. - Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging. - Thrive in an ambiguous, fast-paced environment with a high degree of autonomy. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $240,000-$325,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. Please see our candidate privacy policy here .